What’s your best day of the week for PPC conversions

What’s your best day of the week for PPC conversions?

It’s a simple question really.  It’s also one that you should be able to answer if you are running ANY kind of Pay Per Click program.  This question is also one that you will never know the answer to if you use Dex, Reach Local, or Hibu to manage your pay per click programs.

Why does it matter?  

I think the easiest way to answer this question is to give you a real world example.  I have a client (that was a former Dex customer) that I am running a ppc campaign for.  This particular client happens to do Septic work.  They have been converting fairly high (from a percentage standpoint), but they are not seeing enough jobs from their monthly budget.  The issue is that they can’t just keep dumping more money into the campaigns (and they shouldn’t have to).  So – my challenge is to get them more clicks that are more likely to convert, at a lower cost per click.  Where do you start?

The first place I went was the dimensions tab in Google AdWords.  This tab allows you to see when your conversions are happening (and more importantly, when they are not).  You can get a lot of GREAT info in this tab.

Here’s a screen shot of the report I used to make my decisions:

day of the week

Does anything stand out in that report?

To make it easier to spot – I sorted the table by the Cost per Conversion Column. Our Cost per conversion (which in this case a conversion is a phone call) on Fridays is 5 times the cost on Monday! Saturday and Sunday don’t look much better either!

So with this campaign – I paused Fri, Sat, and Sunday which will free money up to be spent on the days that convert better! I should be able to get them more clicks Monday – Thursday because I just freed up $600 on low performing days!

If you are using Dex, Hibu, or Reach Local – you will never see this report and you will have ZERO control over your campaigns.

Dex Pay Per Click Review (video)

Dex Pay Per Click review (video)

I’ve decided to do some of these pay per click reviews as videos.  This way I can walk you through exactly what it is I see and hopefull you can learn from them all the reasons why you should NOT hire Dex to run any pay per click campaigns for you.  In this Dex PPC review – I walk you through a local chiropractor that is paying Dex for a “guaranteed actions” program. For those of you that would rather read – a summary appears below the video.

 

Dex Pay Per Click review

This particular person that is flushing money down the toilet is a chiropractor in Port Orchard, WA.  The really sad part is that Port Orchard is a small(ish) town on the Kitsap Peninsula.  There are not a lot of chiropractors in the area (it’s not saturated like some big cities are).  A deeper look at the competition for the Google landscape reveals that of the chiropractors in that area, there are not really any that are focusing on their internet presence.  I’m telling you this because it means that with a little effort at Local SEO – a chiropractor should be able to easily outrank their competition in a small town like Port Orchard.

In this Dex “guaranteed” actions program we see all the same garbage that I always see with their horrible pay per click campaigns:

  • Bad ad content
  • Showing up for irrelevant searches
  • Showing up in markets you don’t have a chance to gain a new customer from
  • Traffic from the PPC ad going to a Dex Media “enhanced listing” (the same listings that are on their directory site)

And in this case – it get’s worse for this chiropractor because they are also paying for a website from Dex Media.  You can imagine what a quality website that is!  (If I get the time I will do another video in which I review this Dex website and explain exactly why this is also a waste of money.)

The bottom line is that Dex does not manage pay per click programs at all.  These programs have all the signs of a company plugging in a few broad matched keywords, selecting a radius around your city (too large a radius to ensure that you get a ton of impressions) and then never looking at the program again.  This is a complete waste and when combined with their crazy markups (rumored to be around 50%) – there is no way that a customer is getting a positive return on their investment.

 

If you are wondering – yes, I provide PPC management.  If you want a program that will CRUSH anything Dex has been doing for you.  Get in touch.

 

 

PPC Call Tracking Companies reviewed.

PPC Call Tracking Companies

There are a lot of companies out there that are offering call tracking services for Google Adwords and other PPC campaigns. In this post, I’m going to review 3 of them I will show you prices, comparisons, and explain the differences (in detail) between these companies. Hopefully this will help you decide on who to use for your call tracking services.

Let’s dive right in. 3 of my favorite (and recommended) call tracking companies are:

  1. Call Tracking Metrics
  2. Log My Calls
  3. If by Phone

Each of these companies offers a great service.  One is not really better than the other as they all have carved out different Niches in the call tracking industry.

PPC Call Tracking Prices:

The first thing we will look at when comparing the call tracking companies is the price.

  • Call Tracking Metrics
  • $29 per month
  • 4.2 cents per minutes
  • Log My Calls
  • $199 per month
  • 1000 minutes included
  • If by Phone
  • $250 per month
  • 1000 minutes included

As you can see – Call Tracking Metrics is the hands down winner if you are just looking at the price.  But sometimes price is not the only thing to consider when you are looking for a company to provide you with pay per click call tracking!

In this case – while Call Tracking Metrics is the lowest price – you also have to pay for each individual number @ a rate of $2.25 per month per line whereas the other companies include up to 10 phone numbers in their packages.

Call Tracking Services Comparison:

Another big difference between these companies are the services that they provide.

Note on 1/17/15 – the rest of this post will be published this week.

pay per click

Calling all Hibu Pay Per Click Customers!

This a call out to all Hibu Pay Per Click customers. If you are a current Hibu customer, I would like to speak with you. It does not matter to me if you are happy with them, mad at them, or if you just want to know more about your PPC campaign. I want to talk to you.

I want to analyze a Hibu PPC report and see exactly what they are giving their clients access to. I have seen some reports, and have accessed others, but I would like to see a current report. The last time I logged in to a Hibu customer account was almost a year ago, and I would like to see if they have made changes.

If you give me access to your reports, I will take screen shots and write a post about them. I will keep all of your information confidential. Your account numbers and any other identifiable information will be blacked out from any screen shots that I share on the web.

If you are not pleased with the performance of your Hibu “Webreach” program, and are thinking of cancelling, you are the person I want to talk to.

If you are not sure if you are getting an R.O.I. from your Hibu PPC program, then I want to talk to you.

I am offering up a FREE Website / SEO analysis (a $149 value) to anyone who grants me the access. My SEO / website analysis is VERY thorough. It is not done by a software program. You will get a personalized summary of what I have found, complete with a list of what needs to be done. All of my website analyses include a quote for me to do the work, or you can take my analysis to your current webmaster and have them implement the suggestions.

Please use my contact form if you are interested.

Kicking Hibu’s A**, and my clients are loving it!

2 months after taking over a PPC campaign from HIBU, the numbers are even better than they were the 1st month!  If you missed it, check out my last post “What was Hibu spending my clients money on?“.  In that post, I took a look at the #’s after the first month and they were already phenomenal.  That was with the clicks being directed at the exact same website.  Now that I have completed the new website (with better SEO on it), I wanted to look at the single, broad matched keyword “Dentist” and compare the results.  I also took a look at the overall campaign average cost per click (cpc).  As you would expect, with better SEO, the cpc went down even further.  I suspect the reason for this is because the landing pages are even more relevant to the ads.

As you can see – the average cost per click dropped in 100% of the campaigns.  When you narrow it down even further – the CPC dropped for the keyword “dentist” in all but 2 of those campaigns.

The best part is – I’m only getting started.  As I optimize these campaigns over the next few months, the avg cpc will drop even further.

Here are the #’s for the second month:

Campaign Keyword Oct cpc Nov cpc hibu cpc Nov CPC Difference (vs. Hibu)
1 $4.20 $4.00 $6.58 -39.21%
  Dentist $5.09 $5.26 $7.01 -24.96%
2 $3.67 $3.50 $8.19 -57.26%
  Dentist $4.35 $4.27 $6.90 -38.12%
3 $2.91 $2.62 $9.87 -73.45%
  Dentist $3.51 $3.07 $10.76 -71.47%
4 $3.83 $3.40 $5.59 -39.18%
  Dentist $4.35 $3.91 $5.37 -27.19%
5 $4.47 $4.32 $3.96 9.09%
  Dentist $5.34 $5.57 $8.96 -37.83%
6 $3.63 $3.47 $6.31 -45.01%
  Dentist $5.16 $4.13 $7.03 -41.25%
7 $3.86 $3.00 $7.59 -60.47%
  Dentist $4.84 $3.87 $7.05 -45.11%
8 $3.67 $3.27 $4.44 -26.35%
  Dentist $5.41 $3.87 $6.19 -37.48%
9 $3.98 $3.42 $3.58 -4.47%
  Dentist $4.79 $4.22 $5.02 -15.94%
10 $3.95 $3.23 $4.76 -32.14%
  Dentist $5.68 $4.63 $5.86 -20.99%
11 $4.20 $3.59 $6.39 -43.82%
  Dentist $5.27 $3.77 $6.97 -45.91%
12 $4.85 $4.17 $8.14 -48.77%
  Dentist $6.01 $4.99 $7.95 -37.23%
13 $4.87 $4.13 $6.66 -37.99%
  Dentist $6.00 $5.14 $7.14 -28.01%

If you are paying Hibu – you may want to seriously consider shopping around.  These programs are incredibly overpriced, and you can definitely do better elsewhere.

 

What was HIBU spending my clients money on?

Hibu Pay Per Click – where does the money go?

Approximately 1 month ago I took over a large (to me) Pay Per Click account that was being ran by Hibu.  I won’t divulge my clients name, but I will say it is a dentist on the East Coast.

The campaigns have been running for one month and the results are amazing so far.  The great news for my client is that the results will get even better when their new website is launched as the new website is better optimized and I will be able to target the AdWords ads to more relevant landing pages.  This will increase quality score, and decrease cost per click even more!   When you see the results below – keep in mind that I have achieved these results directing clicks from my clients Google AdWords campaigns to their old website (the same one Hibu was directing clicks to).  I am also only sending clicks to the home page.  Also keep in mind that my results include the notoriously over priced, broad match, single keywords.  Because of this – I compared the results of both the overall campaigns (which in this case are the cities my client has offices in) and the results of the #1 keyword they were paying for with HIBU.  That single, broad matched keyword is “Dentist”.

If you are new to AdWords – broad matched, one word, keywords are typically the most expensive but a necessary evil at the beginning of the campaign.  Broad matched, one word keywords are also the area I see amateurs failing to optimize the most, but that’s an entirely different post so I won’t get into it here.

Anyways – back to the point of this post.  After 1 month, and using broad matched, one word keywords – the average cost per click has plummeted in all but 2 of the 13 campaigns I am running!  The average position (when adjusted for 2 statistical anomalies) stayed virtually the same.  I expected all of these things as my experience with Hibu campaigns is that they broad match a lot of keywords and bid high.  They do NOT use negative keywords well, and from what I can tell they do not appear to research the search query reports to find hidden gem of keywords.  In other words – they do a horrible job running Google Adwords campaigns for their customers.

Before I post the results – I also want to point out that my budget is 30% less than this client was spending with Hibu.

Hibu Pay Per Click vs Chad – the results:

Summary: (all data I used for this post is at the bottom of this post)

  • Average CPC Savings (Campaign level) – 30.53%
  • Average CPC Savings for “Dentist” as a broad match – 25.7%
  • Average position increase (meaning my positions were lower) – .2% (that’s a decimal point in front of the “2”)
  • Average Hibu Bid for “Dentist” as a broad matched kewyord – $18.25
  • My average bid for “Dentist” as a broad matched keyword – $7.55

The thing that really stood out to me the most was the average bid for the keyword “Dentist”.  While my sample size is fairly small, the massive difference in their bids and mine was confirmation to me of my suspicion that Hibu enters in High Bid Amounts for Broad Matched keywords in an effort to ensure they spend the clients budget every month.  I suspect that if I dug deeper into other similar keywords that Hibu and I bid on – I would see the same pattern because every keyword on the Hibu reports had bid amounts in the high teens to $20 each!

Hibu does not reveal their markup publicly (even though required to do so by Google) but these reports also confirm the rumors of Hibu’s markup being over 40%.  How do these numbers confirm this?  Because the average cpc on my reports is the real cost per click from Google vs. Hibu’s reports having the markup added into the cost per click the customer sees.  (I charge my management fee on separate invoices and do not hide it in the cpc reports like Hibu does).  With this in mind, if you look at the numbers and calculate the percentage of increase (vs. the percentage of decrease that I calculated) – the average increase in CPC was 44.77% – in keeping with the rumors I’ve heard of a markup by Hibu of between 40 & 50%.

Campaign Keyword avg cpc hibu cpc CPC Difference avg position hibu avg position Position Difference
1 $4.20 $6.58 -36.17%
  Dentist $5.09 $7.01 -27.39% 3.1 3.39 -8.55%
2 $3.67 $8.19 -55.19%
  Dentist $4.35 $6.90 -36.96% 2.5 2.37 5.49%
3 $2.91 $9.87 -70.52%
  Dentist $3.51 $10.76 -67.38% 2.8 1.3 115.38%
4 $3.83 $5.59 -31.48%
  Dentist $4.35 $5.37 -18.99% 2.9 2.83 2.47%
5 $4.47 $3.96 12.88%
  Dentist $5.34 $8.96 -40.40% 2.1 2.09 0.48%
6 $3.63 $6.31 -42.47%
  Dentist $5.16 $7.03 -26.60% 2.9 2.4 20.83%
7 $3.86 $7.59 -49.14%
  Dentist $4.84 $7.05 -31.35% 3 2.57 16.73%
8 $3.67 $4.44 -17.34%
  Dentist $5.41 $6.19 -12.60% 3.1 3.34 -7.19%
9 $3.98 $3.58 11.17%
  Dentist $4.79 $5.02 -4.58% 3 1.98 51.52%
10 $3.95 $4.76 -17.02%
  Dentist $5.68 $5.86 -3.07% 3.1 2.95 5.08%
11 $4.20 $6.39 -34.27%
  Dentist $5.27 $6.97 -24.39% 2.2 2.16 1.85%
12 $4.85 $8.14 -40.42%
  Dentist $6.01 $7.95 -24.40% 2.4 2.88 -16.67%
13 $4.87 $6.66 -26.88%
  Dentist $6.00 $7.14 -15.97% 2.5 3.06 -18.30%

Pay Per Click Code of Ethics Proposed

Search Engine Marketing Pay Per Click Code of Ethics proposed:

I just read an interesting article over on marketingland.com that describes a proposal by SEMPO.  This proposal is a call for delegates from Search Engine Marketing groups to frame a pay per click code of ethics for SEM professionals.  While such a “code” sort of exists from Google with it’s “Third Party Policy” that requires re-sellers to share certain information, sadly most giant re-sellers don’t adhere to Google’s own policy, and Google doesn’t effectively enforce this policy.   Read more

Intuit DemandForce Review – the worst local marketing ever?

This is my Monday Madness post for 9/22/14.  It’s a day late – sorry about that.  I’ve been really busy.

This weeks AAA award goes to Dr. Pushpinder Kaur – DDS.  Dr Pushpinder is a Dentist in East Windsor, NJ 

Congratulations Dr Pushpinder.  If you are reading this – you are already on the road to turning this around.  Contact Me to claim your prize

Read more

Google’s “FREE” AdWords call tracking –is it all it’s cracked up to be?

One month ago, Google introduced it’s FREE “Website Call Conversions” program.  Yes, that’s right – it’s 100% free to use this AdWords Call Tracking option.  In this post, I’m going to explain why I believe the intentions of this program may be something other than giving you accurate numbers that reveal TRUE R.O.I.  and why you NEED TO AVOID USING GOOGLES website call conversion program.

Read more

Asinine AdWords – Monday Madness 9.8.14

In this weeks installment of Monday Madness I am going to take a look at a campaign that a VERY Large company here in the Seattle area is running.  Every week, as I look at these AdWords Campaigns, I’m blown away by how much money is being chucked around Google AdWords with very Read more