Pay Per Click Code of Ethics Proposed

Search Engine Marketing Pay Per Click Code of Ethics proposed:

I just read an interesting article over on marketingland.com that describes a proposal by SEMPO.  This proposal is a call for delegates from Search Engine Marketing groups to frame a pay per click code of ethics for SEM professionals.  While such a “code” sort of exists from Google with it’s “Third Party Policy” that requires re-sellers to share certain information, sadly most giant re-sellers don’t adhere to Google’s own policy, and Google doesn’t effectively enforce this policy.   Read more