What’s your best day of the week for PPC conversions

What’s your best day of the week for PPC conversions?

It’s a simple question really.  It’s also one that you should be able to answer if you are running ANY kind of Pay Per Click program.  This question is also one that you will never know the answer to if you use Dex, Reach Local, or Hibu to manage your pay per click programs.

Why does it matter?  

I think the easiest way to answer this question is to give you a real world example.  I have a client (that was a former Dex customer) that I am running a ppc campaign for.  This particular client happens to do Septic work.  They have been converting fairly high (from a percentage standpoint), but they are not seeing enough jobs from their monthly budget.  The issue is that they can’t just keep dumping more money into the campaigns (and they shouldn’t have to).  So – my challenge is to get them more clicks that are more likely to convert, at a lower cost per click.  Where do you start?

The first place I went was the dimensions tab in Google AdWords.  This tab allows you to see when your conversions are happening (and more importantly, when they are not).  You can get a lot of GREAT info in this tab.

Here’s a screen shot of the report I used to make my decisions:

day of the week

Does anything stand out in that report?

To make it easier to spot – I sorted the table by the Cost per Conversion Column. Our Cost per conversion (which in this case a conversion is a phone call) on Fridays is 5 times the cost on Monday! Saturday and Sunday don’t look much better either!

So with this campaign – I paused Fri, Sat, and Sunday which will free money up to be spent on the days that convert better! I should be able to get them more clicks Monday – Thursday because I just freed up $600 on low performing days!

If you are using Dex, Hibu, or Reach Local – you will never see this report and you will have ZERO control over your campaigns.

Reach Local – Are they a Scam?

Reach Local Pay Per Click Scam

Reach Local is one of the largest Google AdWords re-sellers.  They really like to use this as one of their selling points, but don’t be fooled.  They have an alleged markup (when combined with hidden management fees) of 65%!  This is the largest that I have heard of yet.

Of the 3 big AdWords re-sellers featured on this blog for their horrible pay per click services, Reach Locals programs are probably more efficient that the other 2.  They sort of comply with Google’s requirement (I’ve heard, but not seen) to divulge the ACTUAL CLICK COST.  I say “sort of” because they don’t make it easy to find this info.  They also provide somewhat better (but not total access) data for their customers.  If it wasn’t for their ludicrous markups – they would probably not be a bad choice for small businesses.

Reach Locals Markup on Clicks is the worst

The alleged fees and markup that Reach Local charges combine to total 65% of your monthly budget.  If this is true, then that means that you will definitely not get a positive return on your investment.  Actually even if their markup is as “low” has Hibu’s alleged 40% – you would still struggle to get a positive R.O.I. from a pay per click campaign ran by Reach Local.

How can I make such a blanket statement – because the fact is that paid traffic tends to convert VERY LOW overall and across all industries.   This means that you need a lot of clicks to get 1 new customer.  If the markup being charged by Reach Local is 65% – you would need 65% more clicks to get that same 1 customer that you could have gotten on your own!

In my opinion, there is no way that you can pay Reach Local a markup of 40 – 65% and expect to get an R.O.I.  Dare I say you’d have better chances in the Yellow Pages?  Yep – you would!

Avoid Reach Local and save yourself a lot of money.