Hibu’s Pay Per Click Scam
I believe Hibu’s pay per click programs (also known as Web Reach) to be a scam. Hibu does not divulge their markups (even though Google requires them to do so) and they intentionally withhold important AdWords and Analytics data from their customers – EVEN WHEN THEIR CUSTOMERS REQUEST IT! Since Hibu sets up an AdWords account for you, they could easily give you read only access to that AdWords account – but they won’t. Instead, they will send you very vague monthly reports (if you request one) or give you online access to the same vague data. These vague reports will not contain any data that makes it look like your program is not doing well. If you want to know where your clicks are coming from, how much they really cost, or what the bounce rate for certain keywords are, you can forget it. Hibu’s monthly reports are one of the reasons I call them an outright Pay Per Click Scam Company. It’s not what’s in the report that makes Hibu one of the worst pay per click re-sellers out there, it what’s NOT in the reports. The “conversion” reports they provide you give you very little information, and what they present as “conversions” are hardly that. Sure you might get a report that says you have 40 phone calls, and 200 clicks. Let’s say your budget is $800. Hibu will present this as a “cost per call” of $20 and try to convince you to do your R.O.I. that way. What if 35 of those 40 calls were from existing customers that Googled your name? They will never share ACTUAL COST, QUALITY SCORE, BOUNCE RATE or other valuable metrics with you.
Hibu’s Pay Per Click Markup
Hibu has an alleged (and a minimum from what I hear) markup of 40% on their clicks! 40% of your budget is spent before you ever get a single click from Google! Given that the bulk of their customers have an average monthly budget of $800 – you will pay Hibu, on average, $3,840 per year to plug in a bunch of broad matched keywords and send traffic to your home page (in most cases that I’ve seen, this is what they do). You might want to think twice before you sign a contract with Hibu to run YOUR Pay Per Click program. Speaking of YOUR’s – that’s exactly what this is. It’s YOUR AdWords Account – YOUR Data – YOUR Money. Why on earth would you give someone your hard earned money to NOT HAVE ACCESS TO ALL INFORMATION AVAILABLE?